• About FMA
  • Projects
  • FunctionLab
  • News
  • FMA
  • Farshid Moussavi
  • Team
  • Exhibitions
    • 14.02.2019 Is This Tomorrow?
    • 13.06.2017 Architecture Room, Royal Academy, Summer Exhibition
    • 30.09.2014 Grounded Visionaries: Pedagogy + Practice Exhibition
    • 30.09.2012 Arquitecto en femenino
    • 31.07.2012 Common Ground at the Venice Architecture Biennale
    • 27.10.2011 WTC 1 - The Bundle Tower
    • 31.12.2010 La Ville Fertile
    • 27.10.2010 Why Design Now?
    • 27.10.2010 New World Architectur' at 'The City and the World'
    • 20.06.2010 RIBA Fifty Buildings, 50 years
    • 27.04.2010 Internationale Bienniale of Design
    • 19.08.2009 Dentelles d'architecture
    • 20.03.2009 Gwangju Design Biennale
    • 19.08.2008 Future Non-Future
    • 25.06.2008 Skin+Bones: Parallel Practices in Fashion and Architecture'
    • 11.03.2006 Skin+Bones: Parallel Practices in Fashion and Architecture
    • 15.09.2007 Retrospective show
    • 13.07.2007 Love & Money - the Best of British Design Now
    • 22.08.2006 Hypothetical Slide House
    • 12.07.2006 Future City Exhibition
    • 17.11.2005 Groundswell: Constructing the Contemporary Landscape
    • 16.06.2004 Monographic show on FOA
    • 21.09.2004 FOA's phyolgenesis
  • Publications
  • Function
  • Year
  • Status
  • Scale
  • Location
  • Culture
    • Ismaili Center Houston
    • Magdalene Odundo: the Journey of Things, The Hepworth Wakefield
    • Is this Tomorrow? Whitechapel Gallery, London
    • Zabludowicz Collection extension, 176 Prince of Wales Road, London
    • National Portrait Gallery, London
    • Museum of Contemporary Art Cleveland, Cleveland, USA
    • Bastion St Antoine Archaeological Museum, Geneva
    • Tampere Art Museum, Tampere
    • Science Museum Entrances and Patrons’ Centre at The Science Museum, London
    • Guggenheim Competition, Helsinki
    • Spanish Pavilion at the 2005 World Expo, Aichi, Japan
    • Torrevieja Municipal Theatre and Auditorium, Torrevieja, Spain
    • BBC Music Box, London
  • Residential
    • Private House, Hove
    • La Folie Divine, Montpellier
    • Îlot 19 La Défense, Nanterre, France
    • Private Villa, Burnier, Switzerland
    • Housing Prototype
    • Carabanchel Social Housing, Madrid
    • Ilot PSA Citroën, Nantes
    • Residences for Artists and Researchers, Paris
    • ZAC Eurêka - Îlot 21, Castelnau-le-Lez, France
    • Adaptive re-use of 20 Eastbourne Terrace, London
  • Retail
    • Harrods World
    • Les Galeries Lafayette, 52 Av. Des Champs-Élysées, Paris
    • Victoria Beckham Flagship Store, London
    • Victoria Beckham Store, Hong Kong
    • Harrods Toys Department, London
    • Daniel w. Fletcher Pop-Up Store, London
    • John Lewis Department Store and Cineplex, Leicester
    • Meydan Retail Complex and Multiplex, Istanbul
    • Les Galeries Lafayette, Boulevard Hausmann, Paris
    • BHV, Paris
    • Belgo Zuid, London
  • Office
    • Borderouge lot 22
    • 130 Fenchurch Street, London
    • Banque Libano-Française, Beirut
    • IOC Headquarters The Olympic Campus, Lausanne
    • Dulnyouk Publishers, Paju, Korea
    • Trinity EC3, London
    • World Trade Centre 1 - Bundle Towers, New York
    • World Trade Centre 2 - Ground Zero Memorial & Towers, New York
  • Education
    • OSZ Chemistry Physics Biology, Berlin
    • Ravensbourne College, London
    • La Rioja Technology Transfer Centre, La Rioja, Spain
  • Leisure
    • National Stadium Japan, Tokyo
    • Yokohama International Port Terminal, Yokohama, Japan
    • John Lewis Department Store and Cineplex, Leicester
    • Meydan Retail Complex and Multiplex, Istanbul
    • Bluemoon Hotel, Groningen
  • Transport
    • Gare de Noisy-Champs, Paris
    • Old Street station, London
    • Nine Elms to Pimlico Bridge, London
    • Yokohama International Port Terminal, Yokohama, Japan
  • Public Space
    • Whitechapel Market Arboretum, London
    • South-East Coastal Park, Barcelona
    • Public Spaces Along the Thames - Swimming Pool, London
    • Yokohama International Port Terminal, Yokohama, Japan
    • Public Spaces Along the Thames - Waterpark, London
    • Public Spaces Along the Thames - Cycle Bridge, London
    • Public Spaces Along the Thames - Cycle Highway, London
    • London 2012 Olympic Park, London
  • Landscape
    • South-East Coastal Park, Barcelona
    • Yokohama International Port Terminal, Yokohama, Japan
    • London 2012 Olympic Park, London
  • Masterplan
    • London 2012 Olympic Park, London
  • Exhibitions
    • Magdalene Odundo: the Journey of Things, The Hepworth Wakefield
    • Is this Tomorrow? Whitechapel Gallery, London
    • The Virtual and Architecture, From Life, Royal Academy, London
    • Architecture Room, Royal Academy 2017 Summer Exhibition, London
    • Architecture and Its Affects at the Arsenale, 13th Venice Biennale, Venice
    • Proposal for a temporary pavilion - Pavilion 1
    • Proposal for a temporary pavilion - Pavilion 2
    • Proposal for a temporary pavilion - Pavilion 3
    • Next at the British Pavilion, 8th Venice Biennale, Venice
    • Future City: Experiment and Utopia in Architecture 1956 - 2006 at the Barbican Art Gallery, London
  • Civic
    • Yokohama International Port Terminal, Yokohama, Japan
    • Villajoyosa Municipal Police Headquarters, Villajoyosa, Spain
  • Furniture
    • Wooden Bench
  • 2019
    • Ismaili Center Houston
    • Magdalene Odundo: the Journey of Things, The Hepworth Wakefield
    • Is this Tomorrow? Whitechapel Gallery, London
    • Harrods World
  • 2018
    • Borderouge lot 22
    • Harrods Toys Department, London
  • 2017
    • Private House, Hove
    • La Folie Divine, Montpellier
    • ZAC Eurêka - Îlot 21, Castelnau-le-Lez, France
    • Zabludowicz Collection extension, 176 Prince of Wales Road, London
    • Bastion St Antoine Archaeological Museum, Geneva
    • Tampere Art Museum, Tampere
    • The Virtual and Architecture, From Life, Royal Academy, London
    • Architecture Room, Royal Academy 2017 Summer Exhibition, London
  • 2016
    • Les Galeries Lafayette, 52 Av. Des Champs-Élysées, Paris
    • Science Museum Entrances and Patrons’ Centre at The Science Museum, London
    • Proposal for a temporary pavilion - Pavilion 1
    • Proposal for a temporary pavilion - Pavilion 2
    • Proposal for a temporary pavilion - Pavilion 3
    • Banque Libano-Française, Beirut
    • Victoria Beckham Store, Hong Kong
    • Daniel w. Fletcher Pop-Up Store, London
    • Les Galeries Lafayette, Boulevard Hausmann, Paris
  • 2015
    • Nine Elms to Pimlico Bridge, London
    • Private Villa, Burnier, Switzerland
    • BHV, Paris
  • 2014
    • Victoria Beckham Flagship Store, London
    • Ilot PSA Citroën, Nantes
    • Guggenheim Competition, Helsinki
    • IOC Headquarters The Olympic Campus, Lausanne
  • 2013
    • Gare de Noisy-Champs, Paris
    • Whitechapel Market Arboretum, London
    • 130 Fenchurch Street, London
    • Public Spaces Along the Thames - Swimming Pool, London
    • Public Spaces Along the Thames - Waterpark, London
    • Public Spaces Along the Thames - Cycle Bridge, London
    • Public Spaces Along the Thames - Cycle Highway, London
    • Adaptive re-use of 20 Eastbourne Terrace, London
  • 2012
    • OSZ Chemistry Physics Biology, Berlin
    • National Stadium Japan, Tokyo
    • Museum of Contemporary Art Cleveland, Cleveland, USA
    • Architecture and Its Affects at the Arsenale, 13th Venice Biennale, Venice
  • 2011
    • Îlot 19 La Défense, Nanterre, France
  • 2010
    • Ravensbourne College, London
  • 2008
    • John Lewis Department Store and Cineplex, Leicester
  • 2007
    • Carabanchel Social Housing, Madrid
    • London 2012 Olympic Park, London
    • La Rioja Technology Transfer Centre, La Rioja, Spain
    • Meydan Retail Complex and Multiplex, Istanbul
  • 2006
    • Residences for Artists and Researchers, Paris
    • Future City: Experiment and Utopia in Architecture 1956 - 2006 at the Barbican Art Gallery, London
    • Torrevieja Municipal Theatre and Auditorium, Torrevieja, Spain
  • 2005
    • Spanish Pavilion at the 2005 World Expo, Aichi, Japan
    • Dulnyouk Publishers, Paju, Korea
    • Trinity EC3, London
  • 2004
    • South-East Coastal Park, Barcelona
    • Villajoyosa Municipal Police Headquarters, Villajoyosa, Spain
  • 2003
    • BBC Music Box, London
  • 2002
    • Yokohama International Port Terminal, Yokohama, Japan
    • Next at the British Pavilion, 8th Venice Biennale, Venice
    • World Trade Centre 1 - Bundle Towers, New York
    • World Trade Centre 2 - Ground Zero Memorial & Towers, New York
  • 2001
    • Bluemoon Hotel, Groningen
  • 1999
    • Belgo Zuid, London
  • Built
    • La Folie Divine, Montpellier
    • Îlot 19 La Défense, Nanterre, France
    • Magdalene Odundo: the Journey of Things, The Hepworth Wakefield
    • Is this Tomorrow? Whitechapel Gallery, London
    • South-East Coastal Park, Barcelona
    • Yokohama International Port Terminal, Yokohama, Japan
    • Victoria Beckham Flagship Store, London
    • Ravensbourne College, London
    • Carabanchel Social Housing, Madrid
    • Museum of Contemporary Art Cleveland, Cleveland, USA
    • London 2012 Olympic Park, London
    • Spanish Pavilion at the 2005 World Expo, Aichi, Japan
    • The Virtual and Architecture, From Life, Royal Academy, London
    • Architecture Room, Royal Academy 2017 Summer Exhibition, London
    • Architecture and Its Affects at the Arsenale, 13th Venice Biennale, Venice
    • Next at the British Pavilion, 8th Venice Biennale, Venice
    • Future City: Experiment and Utopia in Architecture 1956 - 2006 at the Barbican Art Gallery, London
    • Villajoyosa Municipal Police Headquarters, Villajoyosa, Spain
    • La Rioja Technology Transfer Centre, La Rioja, Spain
    • Torrevieja Municipal Theatre and Auditorium, Torrevieja, Spain
    • Dulnyouk Publishers, Paju, Korea
    • Victoria Beckham Store, Hong Kong
    • Harrods Toys Department, London
    • Daniel w. Fletcher Pop-Up Store, London
    • John Lewis Department Store and Cineplex, Leicester
    • Meydan Retail Complex and Multiplex, Istanbul
    • Bluemoon Hotel, Groningen
    • Belgo Zuid, London
  • Ongoing
    • Ismaili Center Houston
    • Private House, Hove
    • Harrods World
    • 130 Fenchurch Street, London
    • Housing Prototype
    • Zabludowicz Collection extension, 176 Prince of Wales Road, London
  • Others
    • Borderouge lot 22
    • Gare de Noisy-Champs, Paris
    • Old Street station, London
    • OSZ Chemistry Physics Biology, Berlin
    • National Stadium Japan, Tokyo
    • Nine Elms to Pimlico Bridge, London
    • Whitechapel Market Arboretum, London
    • Private Villa, Burnier, Switzerland
    • Public Spaces Along the Thames - Swimming Pool, London
    • Public Spaces Along the Thames - Waterpark, London
    • Public Spaces Along the Thames - Cycle Bridge, London
    • Les Galeries Lafayette, 52 Av. Des Champs-Élysées, Paris
    • Public Spaces Along the Thames - Cycle Highway, London
    • Ilot PSA Citroën, Nantes
    • Residences for Artists and Researchers, Paris
    • ZAC Eurêka - Îlot 21, Castelnau-le-Lez, France
    • National Portrait Gallery, London
    • Adaptive re-use of 20 Eastbourne Terrace, London
    • Bastion St Antoine Archaeological Museum, Geneva
    • Tampere Art Museum, Tampere
    • Science Museum Entrances and Patrons’ Centre at The Science Museum, London
    • Guggenheim Competition, Helsinki
    • Proposal for a temporary pavilion - Pavilion 1
    • Proposal for a temporary pavilion - Pavilion 2
    • Proposal for a temporary pavilion - Pavilion 3
    • BBC Music Box, London
    • Banque Libano-Française, Beirut
    • IOC Headquarters The Olympic Campus, Lausanne
    • Trinity EC3, London
    • World Trade Centre 1 - Bundle Towers, New York
    • World Trade Centre 2 - Ground Zero Memorial & Towers, New York
    • Les Galeries Lafayette, Boulevard Hausmann, Paris
    • BHV, Paris
  • < 1,000 m²
    • Private House, Hove
    • Magdalene Odundo: the Journey of Things, The Hepworth Wakefield
    • Is this Tomorrow? Whitechapel Gallery, London
    • Victoria Beckham Flagship Store, London
    • Housing Prototype
    • The Virtual and Architecture, From Life, Royal Academy, London
    • Architecture Room, Royal Academy 2017 Summer Exhibition, London
    • Architecture and Its Affects at the Arsenale, 13th Venice Biennale, Venice
    • Proposal for a temporary pavilion - Pavilion 1
    • Proposal for a temporary pavilion - Pavilion 2
    • Proposal for a temporary pavilion - Pavilion 3
    • Next at the British Pavilion, 8th Venice Biennale, Venice
    • Harrods Toys Department, London
    • Daniel w. Fletcher Pop-Up Store, London
    • Bluemoon Hotel, Groningen
    • Belgo Zuid, London
  • 1,000 - 5,000 m²
    • Harrods World
    • Gare de Noisy-Champs, Paris
    • Whitechapel Market Arboretum, London
    • Private Villa, Burnier, Switzerland
    • Public Spaces Along the Thames - Swimming Pool, London
    • Public Spaces Along the Thames - Waterpark, London
    • Public Spaces Along the Thames - Cycle Bridge, London
    • Public Spaces Along the Thames - Cycle Highway, London
    • ZAC Eurêka - Îlot 21, Castelnau-le-Lez, France
    • Museum of Contemporary Art Cleveland, Cleveland, USA
    • Bastion St Antoine Archaeological Museum, Geneva
    • Science Museum Entrances and Patrons’ Centre at The Science Museum, London
    • Spanish Pavilion at the 2005 World Expo, Aichi, Japan
    • Future City: Experiment and Utopia in Architecture 1956 - 2006 at the Barbican Art Gallery, London
    • Villajoyosa Municipal Police Headquarters, Villajoyosa, Spain
    • Torrevieja Municipal Theatre and Auditorium, Torrevieja, Spain
    • Dulnyouk Publishers, Paju, Korea
  • 5,000 - 10,000 m²
    • Nine Elms to Pimlico Bridge, London
    • Carabanchel Social Housing, Madrid
    • Zabludowicz Collection extension, 176 Prince of Wales Road, London
    • Adaptive re-use of 20 Eastbourne Terrace, London
    • Guggenheim Competition, Helsinki
    • La Rioja Technology Transfer Centre, La Rioja, Spain
    • BBC Music Box, London
    • IOC Headquarters The Olympic Campus, Lausanne
  • 10,000 - 50,000 m²
    • Ismaili Center Houston
    • La Folie Divine, Montpellier
    • Îlot 19 La Défense, Nanterre, France
    • Borderouge lot 22
    • OSZ Chemistry Physics Biology, Berlin
    • 130 Fenchurch Street, London
    • South-East Coastal Park, Barcelona
    • Yokohama International Port Terminal, Yokohama, Japan
    • Ravensbourne College, London
    • Ilot PSA Citroën, Nantes
    • Residences for Artists and Researchers, Paris
    • Tampere Art Museum, Tampere
    • Banque Libano-Française, Beirut
    • John Lewis Department Store and Cineplex, Leicester
  • > 50,000 m²
    • National Stadium Japan, Tokyo
    • London 2012 Olympic Park, London
    • Trinity EC3, London
    • World Trade Centre 1 - Bundle Towers, New York
    • World Trade Centre 2 - Ground Zero Memorial & Towers, New York
    • Meydan Retail Complex and Multiplex, Istanbul
  • Europe
    • Private House, Hove
    • La Folie Divine, Montpellier
    • Îlot 19 La Défense, Nanterre, France
    • Borderouge lot 22
    • Magdalene Odundo: the Journey of Things, The Hepworth Wakefield
    • Is this Tomorrow? Whitechapel Gallery, London
    • Harrods World
    • Gare de Noisy-Champs, Paris
    • OSZ Chemistry Physics Biology, Berlin
    • Nine Elms to Pimlico Bridge, London
    • Whitechapel Market Arboretum, London
    • Private Villa, Burnier, Switzerland
    • 130 Fenchurch Street, London
    • South-East Coastal Park, Barcelona
    • Public Spaces Along the Thames - Swimming Pool, London
    • Public Spaces Along the Thames - Waterpark, London
    • Public Spaces Along the Thames - Cycle Bridge, London
    • Les Galeries Lafayette, 52 Av. Des Champs-Élysées, Paris
    • Public Spaces Along the Thames - Cycle Highway, London
    • Victoria Beckham Flagship Store, London
    • Ravensbourne College, London
    • Housing Prototype
    • Carabanchel Social Housing, Madrid
    • Ilot PSA Citroën, Nantes
    • Residences for Artists and Researchers, Paris
    • ZAC Eurêka - Îlot 21, Castelnau-le-Lez, France
    • Zabludowicz Collection extension, 176 Prince of Wales Road, London
    • National Portrait Gallery, London
    • Adaptive re-use of 20 Eastbourne Terrace, London
    • Bastion St Antoine Archaeological Museum, Geneva
    • Tampere Art Museum, Tampere
    • Science Museum Entrances and Patrons’ Centre at The Science Museum, London
    • Guggenheim Competition, Helsinki
    • London 2012 Olympic Park, London
    • The Virtual and Architecture, From Life, Royal Academy, London
    • Architecture Room, Royal Academy 2017 Summer Exhibition, London
    • Architecture and Its Affects at the Arsenale, 13th Venice Biennale, Venice
    • Proposal for a temporary pavilion - Pavilion 1
    • Proposal for a temporary pavilion - Pavilion 2
    • Proposal for a temporary pavilion - Pavilion 3
    • Next at the British Pavilion, 8th Venice Biennale, Venice
    • Future City: Experiment and Utopia in Architecture 1956 - 2006 at the Barbican Art Gallery, London
    • Villajoyosa Municipal Police Headquarters, Villajoyosa, Spain
    • La Rioja Technology Transfer Centre, La Rioja, Spain
    • Torrevieja Municipal Theatre and Auditorium, Torrevieja, Spain
    • BBC Music Box, London
    • Banque Libano-Française, Beirut
    • IOC Headquarters The Olympic Campus, Lausanne
    • Trinity EC3, London
    • Harrods Toys Department, London
    • Daniel w. Fletcher Pop-Up Store, London
    • John Lewis Department Store and Cineplex, Leicester
    • Bluemoon Hotel, Groningen
    • Les Galeries Lafayette, Boulevard Hausmann, Paris
    • BHV, Paris
    • Belgo Zuid, London
  • Middle East
    • Meydan Retail Complex and Multiplex, Istanbul
  • North America
    • Museum of Contemporary Art Cleveland, Cleveland, USA
    • World Trade Centre 1 - Bundle Towers, New York
    • World Trade Centre 2 - Ground Zero Memorial & Towers, New York
  • Asia
    • Ismaili Center Houston
    • National Stadium Japan, Tokyo
    • Yokohama International Port Terminal, Yokohama, Japan
    • Spanish Pavilion at the 2005 World Expo, Aichi, Japan
    • Dulnyouk Publishers, Paju, Korea
    • Victoria Beckham Store, Hong Kong

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Team
  • Architect - Farshid Moussavi Architecture
  • Photography - Jonathan Lu, Florian Holzerr
Project Data
Location
London, United Kingdom
Client
Beckham Ventures
Date
2014
Area
560m²
Budget
N/A

The Victoria Beckham flagship store is located within a three-storey Georgian townhouse on Dover Street in London’s Mayfair. Modelled on the typology of a gallery, it has a simple frameless glass frontage without a window display, encouraging views of a dramatic, three-storey interior.

 

The design aims to provide the sense of transience, unpredictability and exploration that underpins fashion itself. A concrete door, cast as a negative of one of the windows of the Georgian façade above, slides open to give access to three floors within. Responding to the growth of online shopping, which allows fashion brands to provide customers with choice, the spatial experience of the Victoria Beckham store is designed to be less like a market – where the focus is on choice – and more like a gallery where the focus is on display.

 

Inside spatial devices such as a wide concrete stair, cutaway floor and cast-lattice coffered ceiling invite the customer to explore the space and, through their dynamic forms, correspond to the fast-changing pace of fashion. Large triangular cuts in the first and second floors provide views up through the entire volume, drawing the eye towards the oblique geometry of the coffered ceiling. Reflective stainless steel ceilings on the lower two floors create an optical doubling effect, making the store space seem twice as high and, by doubling the stair on itself, turning the staircase into a space of its own where the store can host different events, shows and displays.

 

The coffered ceiling, which has long been used in modern art galleries to hide services or deaden sound though its depth, is used on the top floor to conceal the mechanical and electrical system. Its complex form, cast in grey concrete, contains a system of tracks from which steel chains are hung to support garments. The chains, replacing the conventional system of clothes rails, are one of a number of active elements that turn conventional shop fitting into a series of sculptural pieces. Individual items of clothing are suspended from each vertically hanging chain to provide a soft lining to the wall that can be moved around the space or removed entirely to turn the store into an event space.

 

Another adaptable, transient element is an accessory wall for handbags on the ground floor: elongated shelves accentuate the sense of perspective in the space. By retracting into the wall they allow the store to vary the number and height of handbags on display, or alternatively, to completely remove them from view so that the space can be adapted for another use.

 

Seating, also designed by FMA, is similarly unpredictable: a system of elegant triangular benches made from folded timber can be moved around to suit different configurations of the store and combined to produce pieces of furniture of varying size and shape. Counters for folded clothing and small leather goods are made from mirrored stainless steel so that rather than being rigid objects, they are immersed in their context and disappear into the space that surrounds them.

Contact

12F, 130 Fenchurch Street
London EC3M 5DJ
United Kingdom

T: +44 (0)20 7033 6490
office@farshidmoussavi.com
press@farshidmoussavi.com

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